Kripa
Salvaya
As a UX designer and researcher, I create ethical, intentional digital experiences for purpose-led organizations, especially those operating in regulated and complex environments. I combine behavioral design, data, and AI to design human-centred products that simplify complexity, build trust, and enhance efficiency at scale.
I’ve led end-to-end design processes, facilitated collaborative workshops, and optimized enterprise platforms using systems thinking. This mindful approach helps me strategically bridge user and business needs and deliver inclusive products that make a meaningful impact. Outside of work, I’m fuelled by a passion for mindful living, creativity, and continuous curiosity.

Overview
PROFESSIONAL EXPERIENCE
UX/UI Specialist
Toronto Metropolitan University, 2023 - 2024
User Experience Designer
Accenture, 2021 -2022
Visual Designer
McCann Worldgroup, Jan - Aug, 2019
Digital Design Research Coordinator
Toronto Metropolitan University
EDUCATION
Master of Digital Media (UX Design)
Toronto Metropolitan University
Bachelor of Communication Design (Graphics)
Nottingham Trent University
Bachelor of Arts, English Honours
University of Delhi
High School
Carmel Convent School
RECOGNITION & CERTIFICATIONS
Certifications in AI for Design, Emotional Design & Journey Mapping from Interaction Design Foundation
Speaker
Serious Play Conference
Graduate Development Award Toronto Metropolitan University
Pearl Excellence Award
Nottingham Trent University
SKILLS
UX Design, Design Thinking,
UI Design, Wireframes, Prototyping
UX Research, Usability Testing,
Behavioral Design, Persona, Journey Mapping
Digital Media, Visual Communication Design, Data Analysis, Visualization
Human Centred Design, Inclusive Design
Tools: Figma, Sketch, Adobe CC
INTERESTS & HOBBIES