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Kripa

Salvaya

UX designer & researcher, currently working at Amazon. I integrate behaviour science and data-informed insights into my design process and use a systems-level approach to solve complex problems holistically. 

 

My passion lies in thoughtfully creating ethical, inclusive and emotionally-resonant digital experiences. I’ve led design processes end-to-end to enhance efficiency, build trust, and optimize enterprise platforms for regulated, purpose-led organizations. 

 

Outside of work, you'll find me reading or sketching in a cozy coffee shop, spending time in nature, or exploring new creative hobbies. I’m fuelled by a passion for mindful living, creativity, and continuous curiosity.  

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Overview

PROFESSIONAL EXPERIENCE

UX Designer 

Amazon, Nov 2025 - Present

User Experience Specialist

Casefleet AI, Sept - Oct, 2025

UX/UI Specialist 

Toronto Metropolitan University, 2023 - 2024

User Experience Designer

Accenture, 2020 -2021

EDUCATION

Master of Digital Media 
(UX Design)

Toronto Metropolitan University

Behaviour Science Global Summer School

Cowry Consulting

Bachelor of Communication Design (Graphics)

Nottingham Trent University

Bachelor of Arts, English Honours  

University of Delhi

RECOGNITION & CERTIFICATIONS

Certifications in AI for Design, Emotional Design & Journey Mapping from Interaction Design Foundation

Speaker


Serious Play Conference

Graduate Development Award 
Toronto Metropolitan University

Pearl Excellence Award


Nottingham Trent University

SKILLS

UX Design, Design Thinking,

UI Design, Wireframes, Prototyping

UX Research, Usability Testing, 

Behavioral Design, Persona, Journey Mapping

Digital Media, Visual Communication Design, Data Analysis, Visualization

Human Centred Design, Inclusive Design

Tools: Figma, Sketch, Adobe CC

INTERESTS & HOBBIES

Art. Photography. Psychology. Nature. Coffee. Travelling. Reading. Typography. Illustration. Culture. Architecture. Theatre. Drawing. Desserts. Beach. Hiking. Baking. Writing. Plants. Health & Wellbeing. Personal Growth. Yoga. Mindfulness. Podcasts. Neuroscience.

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