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Kripa

Salvaya

As a UX designer and researcher, I create ethical, intentional digital experiences for purpose-led organizations, especially those operating in regulated and complex environments. I combine behavioral design, data, and AI to design human-centred products that simplify complexity, build trust, and enhance efficiency at scale.

 

I’ve led end-to-end design processes, facilitated collaborative workshops, and optimized enterprise platforms using systems thinking. This mindful approach helps me strategically bridge user and business needs and deliver inclusive products that make a meaningful impact. Outside of work, I’m fuelled by a passion for mindful living, creativity, and continuous curiosity.  

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Overview

PROFESSIONAL EXPERIENCE

UX/UI Specialist 

Toronto Metropolitan University, 2023 - 2024

User Experience Designer

Accenture, 2021 -2022

Visual Designer

McCann Worldgroup, Jan - Aug, 2019

Digital Design Research Coordinator 

Toronto Metropolitan University

EDUCATION

Master of Digital Media
(UX Design)

Toronto Metropolitan University

Bachelor of Communication Design (Graphics)

Nottingham Trent University

Bachelor of Arts, English Honours  

University of Delhi

High School

Carmel Convent School

RECOGNITION & CERTIFICATIONS

Certifications in AI for Design, Emotional Design & Journey Mapping from Interaction Design Foundation

Speaker


Serious Play Conference

Graduate Development Award 
Toronto Metropolitan University

Pearl Excellence Award


Nottingham Trent University

SKILLS

UX Design, Design Thinking,

UI Design, Wireframes, Prototyping

UX Research, Usability Testing, 

Behavioral Design, Persona, Journey Mapping

Digital Media, Visual Communication Design, Data Analysis, Visualization

Human Centred Design, Inclusive Design

Tools: Figma, Sketch, Adobe CC

INTERESTS & HOBBIES

Art. Photography. Psychology. Nature. Coffee. Travelling. Reading. Typography. Illustration. Culture. Architecture. Theatre. Drawing. Desserts. Beach. Hiking. Baking. Writing. Plants. Health & Wellbeing. Personal Growth. Yoga. Mindfulness. Podcasts. Neuroscience.

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