Kripa
Salvaya
UX designer & researcher, currently working at Amazon. I integrate behaviour science and data-informed insights into my design process and use a systems-level approach to solve complex problems holistically.
My passion lies in thoughtfully creating ethical, inclusive and emotionally-resonant digital experiences. I’ve led design processes end-to-end to enhance efficiency, build trust, and optimize enterprise platforms for regulated, purpose-led organizations.
Outside of work, you'll find me reading or sketching in a cozy coffee shop, spending time in nature, or exploring new creative hobbies. I’m fuelled by a passion for mindful living, creativity, and continuous curiosity.

Overview
PROFESSIONAL EXPERIENCE
UX Designer
Amazon, Nov 2025 - Present
User Experience Specialist
Casefleet AI, Sept - Oct, 2025
UX/UI Specialist
Toronto Metropolitan University, 2023 - 2024
User Experience Designer
Accenture, 2020 -2021
EDUCATION
Master of Digital Media (UX Design)
Toronto Metropolitan University
Behaviour Science Global Summer School
Cowry Consulting
Bachelor of Communication Design (Graphics)
Nottingham Trent University
Bachelor of Arts, English Honours
University of Delhi
RECOGNITION & CERTIFICATIONS
Certifications in AI for Design, Emotional Design & Journey Mapping from Interaction Design Foundation
Speaker
Serious Play Conference
Graduate Development Award Toronto Metropolitan University
Pearl Excellence Award
Nottingham Trent University
SKILLS
UX Design, Design Thinking,
UI Design, Wireframes, Prototyping
UX Research, Usability Testing,
Behavioral Design, Persona, Journey Mapping
Digital Media, Visual Communication Design, Data Analysis, Visualization
Human Centred Design, Inclusive Design
Tools: Figma, Sketch, Adobe CC
INTERESTS & HOBBIES
Art. Photography. Psychology. Nature. Coffee. Travelling. Reading. Typography. Illustration. Culture. Architecture. Theatre. Drawing. Desserts. Beach. Hiking. Baking. Writing. Plants. Health & Wellbeing. Personal Growth. Yoga. Mindfulness. Podcasts. Neuroscience.









