top of page
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!

Frankie B.

This is your Testimonial quote. Give your customers the stage to tell the world how great you are!

Jesse N.

This is your Testimonial quote. Give your customers the stage to tell the world how great you are!

Jamie L.

KRIPA  SALVAYA

mindful

UX Design, RESEARCH & strategy

Rooted in empathy. Guided by Strategy. Designed to solve your challenges for innovation & impact.

I design human-centred products that help regulated, purpose-led organizations simplify complexity, build trust, and enhance efficiency using behavior design, data & AI

Home Sec 02 img.jpg
Latest Work 03.jpg

03.

Inspiring Healthier Digital Habits

turned scrolling into self-growth

Reshaped teen digital addiction and isolation through a mobile app using behavioral design, storytelling, & inclusive avatars to foster mindful habits and personal growth.

Blisshood Image.jpg
Casestudy 02 cover.jpg

02.

Shaping Adaptive Interactions

3X Interaction, 85% less friction

Strengthened online peer connections at Toronto Met. University through inclusive avatars, intuitive UI, and open gameplay—boosting engagement and streamlining tasks.

fashion_innovation.jpg

01.

Optimizing Customer Journey

4x Faster Access, $60K+ SAVED

Enhanced efficiency & collaboration for 20,000+ adult learners at Toronto Metropolitan University by leading the redesign, streamlining onboarding, workflows & support discoverability

Latest Work

casestudy04 2_edited.png

04.

Simplifying Wellness for Gen Z

TURNED WELLNESS INTO RITUAL

Streamlined the fragmented wellness experience into one intuitive app using behavioural design, habit loops & social motivation— fostering consistent routines & motivation.

More Projects

05.

AWEARTH

Research & Brand Development

Prototyping, Photography.

Health & Wellness

06.

DOLCE CREME

Brand Identity & Marketing

Visual Design, Digital Media, Merchandise.

Retail; Food & Beverage

07.

ALOHA

Type Design
Visual Design, Typography, Prototyping.
Digital Media

More Projects

04.

BLISSHOOD

Holistic Wellness App
UX/UI Design, Gamification,
Mobile App
Health & Wellness, 2021

05.

AWEARTH

Research & Brand Development

Prototyping, Photography

Health & Wellness, 2020

06.

DOLCE CREME

Brand Identity & Marketing

Visual Design, Digital Media, Merchandise

Retail; Food & Beverage, 2019

NAZA DJAFAROVA, MARCH, MSCM

Director, DES, Toronto Metropolitan University

“Kripa made a big impact by leading the design process, developing prototypes, and ensuring great user experiences for our digital education products. Her skills in user research, creating wireframes, and coming up with top-notch design solutions. Her positive attitude and team spirit made her an invaluable part of our team.”

HARIS LANGOO

Head of Design, ScreenRoot  | Ex-UX Specialist, Accenture

“Kripa is a diligent designer with a keen interest in details. Once she enters the focus zone, she gets the job done, surpassing expectations. She is an asset for any team/organization she works for. Kripa’s ability to juggle multiple projects while surpassing expectations is unlike anything I’ve seen before. She made a compelling difference in the productivity level of our team. Everyone has nothing but praises for the kind of work she does.”

DAVID CHANDROSS, PHD

Digital Game Designer | Ex-Serious Game Designer, WHO | Toronto Metropolitan University

“Very capable & inventive.”

MILLY SINGH

Associate Professor, UPES | Ex-HOD, Communication Design, Pearl Academy

“I have found Kripa to be very sincere, creative, passionate, and hardworking. She has an innate sense of looking at design sensitively and has picked mostly a very detailed approach. She likes to research in depth before moving forward in direction of any outcome. Kripa is very respectful and mindful of people.

NIKETA CHAKRABARTI

Department Lead, Pearl Academy | Media Brands & Education

“I feel proud of my association with her. Her key asset is her discipline towards her work. She is systematic and determined and that is reflected in its entirety in her design process. Kripa is a very determined and passionate who strives for quality and perfection and is willing to be patient and dedicated with work. She is an asset to any team she is part of and her ideas and work design process demonstrate originality and imagination.”

ANIL MANAN

Founder & Chief Creative, Mystic Monk | Ex-Senior Vice President, McCann

“Kripa Salvaya added great value to the team and department with her fresh ideas and approaches for developing good creatives.”

Testimonials
Services 

EXPERIENCE DESIGN

Interface Design (UI)
Design Thinking
Wireframes, Prototyping
Style Guide, Design System
Design Strategy
Inclusive Design

UX RESEARCH

Usability Testing

Behavioural Design

Persona, Journey Mapping

Emotional Design, Psychology

Data Analysis

Human Centred Design

VISUAL DESIGN

Digital Media

Brand Identity Design

Data Visualization

Typography

Graphic Design

Communication Design

bottom of page